During the second day of nexos+1: Foro Latam 2023, Alex Perry, Patagonia's General Manager for Latin America, dio a conocer una hoja de ruta que cualquier empresa y persona puede seguir para poner en práctica la sostenibilidad como parte de sus acciones, y con ello contribuir a enfrentar el cambio climático.
Patagonia has become one of the most inspiring sustainable brands that show us that companies can be a tool for change to save the planet. An example of this was its surprising announcement in September of last year, in which it stated that its only shareholder would be the planet; in that line, every dollar that is not reinvested in the company will be distributed as a dividend to protect the environment.
Also, in 2015 they started a program called. Worn Wear, where anyone can repair their garments and/or buy used clothing. Today the program is one of the most important initiatives for Patagonia, not only because it helps to enlarge and strengthen its community, but also because it is becoming a new business model.
He also emphasizes that every person and company is needed in the fight for a better world and that more and more people are looking for brands that share their values and are committed to a sustainable future.
Patagonia has managed to generate more than $1 billion in annual revenues while leading the environmental fight, so this company is evidence that sustainability and profitability are not incompatible concepts.
“One does not have to choose between profitability and sustainability. One can build a successful business that helps contribute to our future in a positive way.”, Perry says.
Alex Perry shared a brief roadmap, which consists of these 3 steps:
- Know the impact and have a reduction plan.
- Invest in people and communities, especially those who will find the solution to climate change.
- Use the corporate voice.
As a company, you can drive environmental activism to make people and governments listen.
«We recognize that as a company we have some influence. And when we speak, people listen. And so do governments.»
Watch his entire presentation here
