- In alliance with the Pontificia Universidad Católica del Perú (PUCP), Toyota promotes the circular economy through a design and product creation contest with the reuse of materials from disused auto parts.
- Students from the Faculty of Art and Design of the PUCP created design pieces and utilitarian products.
- The winning projects received as a prize tools that will contribute to the professional growth of the students.
Following its sustainability guidelines, Toyota del Perú continues to develop strategies that contribute to the goal of achieving carbon neutrality. Therefore, in line with this commitment and following the Sustainable Development Goals (SDGs), the company is developing a Circular Economy project in partnership with the Pontificia Universidad Católica del Perú, for the management and reuse of materials produced in the automotive activity, and thus, promote the concept of circularity in society.
Within this framework, the competition “Product design with reuse of automotive spare parts/accessories.” for students of the Industrial Design career of the Faculty of Art and Design of the PUCP, who participated with the development of design pieces and utilitarian products using discarded materials and auto parts from Toyota del Perú.
This project, which began in 2019, has resumed in 2022 with a new edition that has resulted in three winning projects, among which the following stand out, articles
organizers and entertainment. These parts will soon be available for purchase at Toyota dealerships, thus closing the circle of the circular economy project.
Thirty-eight students participated in the contest and used 1,900 kilos of the company's auto parts material, which included: wooden pallets, metal rims, plastic tire caps, spoke boxes, metal scraps, nuts and bolts. To complement the experience, the students received a course on circular economy and costs, a visit to Toyota del Perú's facilities and two market tests with the participation of expert car designers and end users.
“At Toyota we want to contribute positively to minimize the impact on environmental changes and help the development of a sustainable society with its environment. Therefore, we seek to promote the creativity, training and experience of students in order to resolve
We are addressing today's environmental challenges through our Circular Economy project with young people from the PUCP. To this end, we held a design contest with which we sought to give a second useful life to the auto parts that are discarded as a result of our operations. Thanks to this, we also encourage new ways of doing business with a focus on the environment.
Sustainable development for new generations,” said Stephanie Guerra, ESG and Public Relations specialist at Toyota del Perú.
Thanks to this experience, and after workshops of Design Thinking with the environmental consulting firm Libélula, The Circular Economy project, where the company approaches young art and design talents to encourage the use of discarded materials, was born.
As a result, different design pieces were obtained, such as: tables, lamps, sets of
tableware, decorative items, among others.
Winning projects:
For this last edition developed in 2022, Toyota del Perú selected the following as winners
to three projects with innovative and creative ideas. The awards included tools for
design that will contribute to the professional development of students.
1st place - Organirin is a container and organizer for household and workshop tools,
which proposes a modulation through the use of the rim rim. With a circular surface
with open space to facilitate the organization of tools.
2nd place - The wine table is a piece of furniture designed to store and display wine bottles.
It has a unique bottle holder, glass holder, a small central table and a drawer to hold the bottles.
storage of the different utensils.
3rd place - Fun Play is a piece of furniture that can be transformed into a game table made with
materials recovered, which includes a soccer table, ludo and a roulette wheel to play, without the use of
cease to be a table.
Toyota reaffirms its commitment to carbon neutrality in all of the company's operations
company. For this reason, the company continues to promote the development of activities aimed at promoting
a circular economy, together with universities and higher education institutions. In addition
the hand of its dealer network, the company works to encourage the recycling culture.
