- According to Rubicon, up to 90 percent of solid waste in landfills could be recycled.ados
- Statista The international recycling market is expected to be worth US$376 billion by 2024.
- Forbes defines a sustainable brand as one that integrates environment, economy and society into its business model.
One of the great struggles on a global scale is the protection of the environment. In January, the World Economic Forum (WEF) stated that the climate change (and several of its consequences) would top the list of the most important of the most important global risks to humanity. Some estimates even suggest that civilization could collapse by 2050 without profound lifestyle changes. profound lifestyle changes. This has led several brands to take up the challenge. brands to take up the challenge.
Amazon is not one of those brands. According to The Wall Street Journal, the company will start fining resellers who use too many boxes and wrappers on their products. While the initiative will have a positive effect on the environment, it is not the main reason behind the change. The aim of the project is in fact to reduce the space taken up by the packages. and, consequently, reduce the costs of your logistics chain.
Financial objectives, environmental benefits
Several brands have changed their business model to benefit the ecosystem. McDonald's, following a petition on Change.org, I would stop giving away plastic toys in their children's combos. The race in electric and hybrid cars has also had a decisive effect on the emissions of polluting gases. Also several companies y organizations have launched strong messages in favor of environmental conservation.
The initiative of the online retailer a curious phenomenon continues: projects whose main objective is economic, but which also have positive effects on the environment. economic, but which also have positive effects on the environment. environment. In July, new investment instruments were announced that, in addition to generating dividends, would care for endangered species. dividends, would take care of endangered species. The same WEF notes that green projects have a powerful effect on increasing companies' profit margins.
There is no doubt that caring for the environment should be an ethical priority for companies. But just as in the case of the corporate social responsibility, There is no reason why it can't also be a way to increase business value. In the end, there is no better business than making money and/or reducing costs by taking care of the ecosystem. It's just a matter of identifying high-impact areas of opportunity within the organization.
