Aiming to help improve the health of the planet, the well-being of people and contribute to a more just and inclusive world, the company highlights its leadership role in addressing the environmental and social challenges facing the world.
Ten years after the Sustainable Living Plan, Unilever reaffirms its commitment to sustainability and announces its new strategy that will be the guide to help improve the health of the planet, the well-being of people and contribute to a fairer and more inclusive world.
Unilever maintains that companies with purpose endure, people with purpose thrive and brands with purpose grow.. In line with this vision, the company made a series of announcements linking environmental and social commitments to each of the business divisions, fully integrating the corporate strategy with that of the brands.
The beauty and personal care division's strategy was made official today: Positive Beauty, which proposes to promote a new era of inclusive, egalitarian and sustainable beauty.. As part of the commitment, Unilever will remove the word “normal” from all ads and packaging of the brands that make up the category. In addition, the company will not digitally alter the shape, size, proportions or skin color of people in its brand advertisements and will increase the number of ads that feature people from diverse and underrepresented groups.
A central aspect of Positive Beauty is the ambition to do more good -not just to do less harm - to people and the planet. So, to the commitment to eliminate the word “normal”, we add:
Take action through brands to improving health and well-being, promoting equality and inclusion, and reach one billion people by 2030.
Help protect and regenerate 1.5 million hectares of land, forests and oceans by 2030, which involves regenerating more of the planet's resources than the company requires to produce the beauty and personal care products.
Support a global ban on animal testing in cosmetics development by 2023. working with legislators, animal protection organizations and companies with similar interests. Twenty-three of Unilever's beauty and personal care brands have already been approved by PETA, and the company is working to certify more brands.
“For 10 years at Unilever, we have been working to make sustainability a part of our daily lives. Today we believe that it is time to make new commitments based on the needs of the world in order to continue leading the change. We are convinced that we need to change the present to take care of the future and for that it is essential that the business strategy is integrated into our brands and categories,” said Ignasi Argente, General Manager of Unilever Peru.
Positive Beauty at Unilever Peru
Unilever Peru has already been implementing actions that contribute to the business strategy, which seek to promote a new era of inclusive, egalitarian and sustainable beauty.
For example, Pond's new #Naturalmentefresh collection features new packaging made from recycled plastic and 100% recyclable. Sedal launched the campaign ‘Pink, the most daring color’, which aims to invite girls and women to rethink themselves outside of socially pre-established roles and inspire them to seek new possibilities.
In addition, with the #Mhow Us project, Dove sought to raise awareness about the impact that unrealistic images of beauty have on women's physical confidence. To this end, in partnership with Getty Images, they created a photo library featuring real women from around the world, which can be used by media outlets and advertisers, allowing them to reflect images of authentic women in advertising campaigns.
For its part, Rexona developed a movement platform with the goal of giving thousands of people the confidence and freedom to move every day at home and boost optimal physical and mental health.
Unilever's new sustainability and business strategy
The commitments of the beauty and personal care division are in addition to the announced objectives of the cleaning and home care and food and beverage divisions and are linked to improving the health of the planet and contributing to a fairer and more inclusive world.
Climate and Nature: as part of this announcement Unilever committed to achieving the zero carbon footprint on all its products by 2039. This includes everything from the sourcing of the materials it uses to the point of sale of the products.
Clean Future: the strategy aims to replace 100% of the fossil-derived carbon present in household care product formulations emissions from Unilever by renewable or recycled carbon by 2030.
Food of the Future: to support a fairer, healthier and more sustainable food system, Unilever is going to develop a plant-based food business with the objective of generating greater access and scope for alternative products to meat and dairy products.
World without waste: Unilever is committed to a reduction of plastics in its portfolio and therefore, by 2025 eliminate more than 100,000 tons of plastic packaging and help collect and process more plastic packaging than it sells.
A more equitable and inclusive society: Unilever's strategy is aimed at support and create opportunities for SMEs led by minority groups, generating a more diverse and inclusive culture y develop and train young people and employees for the future of work.
In this way, Unilever is ready to redouble its efforts to respond to the needs of people and the planet, making sustainability the driving force of its business.
