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Pia Zevallos - Libélula General Manager
Why measure sustainable impact transforms your business?
In today's business environment, sustainability is no longer an option, but a strategic necessity. Companies that adopt responsible practices not only comply with regulations and social expectations, but also generate tangible value and superior financial returns. Measuring sustainability ROI is critical to transforming the business and ensuring its long-term competitiveness.
Key data supporting sustainable investment
Evidence is mounting. According to the World Resources Institute, in the food sector, for every dollar invested in reducing waste, companies save up to seven dollars in operating costs. On the other hand, according to LSEG (London Stock Exchange Group), despite changes in the market, companies offering products and services with environmental benefits accounted for a total of $$7.9 trillion of the global market in the first quarter of 2025. It is the fourth largest sector and in the last decade only technology has grown at a faster pace.
Although some recent measures have partially slowed its development, long-term projections continue to point to solid growth, driven by increasing climate pressure, consumer awareness and global regulatory changes. The green economy is not a passing trend: it is an economic space that we cannot afford to ignore.
Opportunity in Peru: consumers and climate demand action
In Peru, regulatory pressure and growing consumer awareness have accelerated the adoption of sustainable practices. 65% of Peruvians are willing to pay more for products with environmental attributes (Kantar IBOPE Media, 2024), which represents a clear opportunity for differentiation and customer loyalty. The country also faces significant climate risks, such as floods and droughts, which can affect operational continuity and costs. Investing in sustainability allows us to mitigate these risks, protecting the value of the business.
How to calculate sustainability ROI step by step
To calculate the ROI of sustainability, companies must first quantify indicators such as energy savings, waste reduction or increased revenue from sustainable products. Second, value intangibles, considering brand perception, customer satisfaction and "green financing" opportunities. Third, incorporate the information into financial statements and assess the impact on overall business profitability.
Turning sustainability into a growth strategy
Sustainability is not only a responsibility, but a lever for growth and resilience. Measuring its impact as rigorously as any other strategic investment generates value, strengthens reputation and ensures the viability of the business in an increasingly demanding market.
Is your company ready to measure, multiply and protect every sunshine invested in sustainability?
Discover our Decarbonization PlanThe roadmap that converts commitment into real growth.
Published in the Gestión Newspaper
