By Maite Cigarán - Libélula's Communications Manager
Why is it important for companies to communicate their climate action? Climate change is one of the most pressing challenges of our time. As the effects of global warming become more evident, the pressure on companies to address this issue increases. Effective communication from companies about their sustainability and climate action has the power to inform, raise awareness and mobilize people and other organizations towards solutions.
Clear and transparent communication about a company's sustainability and climate action can enhance reputation and help attract and retain investors, customers and employees. ESG (environmental, social and governance) assets will account for more than 25% of assets under management by 2030, according to Bloomberg Intelligence. A study of McKinsey found that 80% of global consumers believe that brands should be transparent about their environmental impact in the production of their goods and services. A 67% of respondents to a study of BCG indicated that he would be more motivated to stay with his company if it made a strong commitment to sustainability issues.
To achieve more effective climate communication, we share these 8 tips with you:
- Responding to a purposeAlign communication with the company's purpose, values or mission. Make sure that what you communicate is useful and that your messages mobilize.
- Action-orientedCommunication is based on real actions, not just words or promises.
- No masksCommunicate complete information, without exaggeration or distortion. Be transparent about the limits and challenges facing the company.
- Clear and proven messagessubstantiates assertions with clear and validated evidence.
- Take a positioncommunicates the company's position on relevant issues but without opportunism.
- Do not fall into the hero trapNo company or brand is going to save the world on its own. Putting ourselves in this position makes us lose credibility.
- Looking collectivelyInvolves different stakeholders and interest groups to mobilize efforts and enrich communication. Gives voice to others.
- The brand in the backgroundPut the purpose above the company's brand in communication.
Communicating climate action is essential for companies in a changing world. By adopting clear, transparent and authentic communication, companies can not only fulfill their social and environmental responsibility, but also gain significant reputational and overall business benefits.
