More than 14.8 billion baby wipes are used in the UK each year, many of which end up in waterways, oceans and sewage systems.
According to edieKimberly-Clark-owned brand Huggies launched its first biodegradable product: baby wipes that decompose in landfill conditions in 15 days.
The show's hosts pressed Kimberly Clark, P&G and Johnson & Johnson to disclose how much plastic they use in their wipes and how they plan to reduce or eliminate it, prompting similar pressure from consumers.
In October 2019, Huggies announced its commitment from eliminating plastics from its range of wipes for babies in the United Kingdom for the next five years, covering wipes and their packaging.
The launch of the new wipes, called Huggies Pure Biodegradable, is a step towards this goal. The product is made 100% from "natural fibers" and consumers will be encouraged to place used wipes in regular household trash, as degradation outside of landfill conditions will not be as effective.
Kimberly-Clark estimates that it has eliminated 359 tons of plastic from its broader portfolio of baby wipes and wet wipe packaging this year. In addition to creating plastic-free wipes, it has eliminated inner pouches from the big boxes. Huggies is a significant part of the Huggies Plastic Pact. WRAP in the United Kingdom.
