Would you prefer to listen to it? Play the audio here
Pia Zevallos - Libélula General Manager
Climate change is not a distant threat. Today it affects the economy, competitiveness and business stability. The Central Reserve Bank of Peru estimates that the country's real GDP could be 6.8% lower in 2030 due to global warming. Failure to act has a high cost.
This phenomenon also impacts the competitiveness of companies, generating operational, financial and reputational risks. Today, more than ever, we must ask ourselves: Do we lead with consistency, do we measure our personal impact and encourage our collaborators to do the same?
Knowing our personal carbon footprint is the first step to making informed and conscious decisions. As leaders of our organizations, doing so positions us as role models, sending a clear message: sustainability starts at home. Every day-to-day decision - from the way we travel to the consumption of resources such as electricity and water - has an impact. By measuring this impact, we not only identify areas for improvement, but also inspire our teams to join forces and generate a multiplier effect in the corporate culture.
When teams understand that their actions have an impact, they feel more connected to the company's mission, increasing engagement and sense of purpose. Innovative tools, such as the Personal Footprint Calculator, act as catalysts for change. These technologies allow us to visualize precisely how our daily actions impact the environment, and propose concrete measures that reinforce individual and corporate commitment, and transform reality from within. The Personal Footprint Calculator not only educates; it transforms.
Integrating sustainability into the company's culture translates into a differentiating value that generates operational efficiency, improves reputation and enhances competitiveness. It strengthens preparedness for regulations and market expectations, and generates new business. Thus, leadership is the key to turning challenges into opportunities.
In short, the transformation to a sustainable model requires courage and consistency at every level, from the individual to the organizational level. From the CEO to each employee, responsibility is shared and individual commitment is essential. Only through consistent leadership and the incorporation of innovative technologies will we be able to ensure a prosperous and balanced future.
Published in Gestión Newspaper.
