Between a 50% and a 70% from consumers are willing to pay more for a product or service that is more sustainable, depending on the industry and type of product. However, only 36% of the executives believe that customers are willing to pay more for zero-emission products. This is according to Boston Consulting Group (BCG) in its analysis of the main results of the 2022 sustainability surveys of executives and consumers in Latin America.
Find the studies they performed:
- Sustainability in companies as a business opportunity: value according to executives
-Sustainability in companies as a business opportunity: customers and employees demand it
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