This initiative was made possible thanks to a partnership with the Faculty of Industrial Design of the Pontificia Universidad Católica del Perú, Galeas Jupiter Consulting and Libélula.

La entrada ¡De autoparte a pieza de arte! Proyecto de Economía Circular de Toyota se publicó primero en Nexos+1.

In the month of the environment, El BRITÁNICO, together with Recicla,pe! and Libelula, launched the Británico Green Challenge campaign, an initiative aimed at its students with the objective of raising awareness about recycling and the amount of plastic consumed every day. It also aims to raise awareness about the work of recyclers, to whom everything collected will be given. The proposal consists of a large bottle rotating every week in each BRITÁNICO center.

The goal is to fill it with the help of the students and, thus, collect at the end of the route more than 25 thousand PET plastic bottles, which is a 100% recyclable plastic.

“BRITÁNICO has a population of 60 thousand students. Taking into account that only 3% of Peruvians recycle the garbage they generate, and that 12 thousand plastic bottles are consumed per minute, we feel a great responsibility to encourage the culture of recycling in this community”,

said Daniela Tagle, co-founder of Recicla,pe!

Considering that more than 500,000 families depend economically on recycling and that everything collected will be given to recyclers in the area, the British Green Challenge campaign kicked off on Recycler's Day. “We want this campaign to not only have an environmental impact, but also a social one. We are adding a grain of sand to the work done by recyclers, who often have to search through the garbage for several hours to collect a significant number of bottles,” added the Social Responsibility and Culture Manager.

Sustainability campaign

In 2019, BRITÁNICO continues with its environmental commitment. Thus, last June 23, a plogging was organized with the collaborators, managing to collect 19 kg of garbage, among which more than 1,500 cigarette butts and 291 plastic bags were found.

In addition, the recycling points for electrical and electronic waste have been increased with the help of Entel. And, on July 2, the “Allies for Plastic Reduction” alliance will be signed with the Municipality of Miraflores.

La entrada El Británico promueve campaña Británico Green Challenge se publicó primero en Nexos+1.

“Our commitment to generate shared value for society mobilizes us to create sustainable programs that involve our employees, committed organizations and society in general. Therefore, we are very pleased that Libélula has joined this initiative for the environment.”

said Miguel Cassinelli, Entel's institutional relations and sustainability manager.

Likewise, Javier Perla, Libélula's Sustainable Business Manager, commented: “Waste electrical and electronic equipment is the fastest growing waste in the world. It is estimated that in the area of computers and cell phones, more than 90,000 tons have been generated in the country. We are proud to do our bit and be part of this great initiative.

In addition to Libélula, organizations such as Hipermercados Tottus, Ransa, Nestlé, Ferreycorp, the Municipality of Miraflores and San Ignacio de Loyola University have joined the Recycle to Transform initiative. In 2017, the program managed to recycle more than 7 tons of electronic devices.

For more information about the program write to sostenibilidad@entel.pe

La entrada Entel y Libélula unidos por el medio ambiente se publicó primero en Nexos+1.